With the 2018 FIFA World Cup just around the corner, we’re excited to announce we’ve collaborated with independent beer retailers Real Ale and UK retail giant Marks & Spencer (M&S) to brew an own-label lager.
Real Ale have been an official supplier to M&S for over 11 years, sourcing products from smaller regional producers for their own-label craft alcoholic beverages. The lager has been developed by our own Master Brewer; Neil Bain.
The 5% ABV lager is the first of its kind in terms of a lager by Woodforde’s and we think you are going to love it. It’s crisp and refreshing and available in M&S stores nationwide right now in a 4-pack of 500ml cans, alongside three craft beers and a cider, all from smaller regional producers.
Our CEO James Hughes says: “We’re thrilled to be part of this new venture with Marks and Spencer, especially as it means exploring a new avenue for us with the lager. M&S have a long-standing commitment to using smaller breweries to bring their customers innovative and progressive flavours and styles, and this collaboration is testament to that.”
Our Head Brewer, Neil Bain comments: “It was a proud moment to be asked to brew for M&S, as they have exacting standards and a very highly regarded product range. I consider it a 'feather in my cap'. I created the lager with malty tones, which is well balanced with citrus notes from the cascade hops, followed by a bitter finish so it’s very refreshing!”
The Marks & Spencer Real Ale own-label collection featuring Woodforde’s Brewery’s British Lager, is available now in M&S stores nationwide.